Sell better.Risk less
Helping B2B firms build sales pipeline and grow in a transparent and customer-centric way
Does this ring a bell?
- You're concerned because you have a great product but are struggling to get in front of enough of the right people
- You're frustrated after spending a fortune on your brand, your website and advertising but you're not seeing the results
- You're anxious because you've built your business on referrals and when you've hired salespeople in the past – they've failed miserably
We're probably not a good fit if .....
you're looking for a silver bullet, an overnight success or you are not interested in taking on new clients. Maybe you're even struggling to handle your existing inbound traffic
How we help
Connecting the dots across Sales, Marketing, Negotiation and Buyer Psychology to help you grow your business and work with your dream clients
Message market fit your outreach framework
We'll run an test and optimisation of your current outbound sales activity across multiple channels and define your ideal client profile and the messaging that speaks to their challenges and desired outcomes. You'll have a clear understanding of your buyer persona, their role requirements, how they are measured and how this aligns with your value proposition. Coupled with a review of your competition's strengths and weaknesses, we'll create a hypothesis about how you can serve your market better and build an outreach framework that delivers a predictable pipeline to match your growth ambitions.
Demand generation and optimisation
Hiring salespeople is a risky business. They interview like James Bond and sell your services like Mr. Bean. Most firms hire salespeople way too early and hope their gift of the gab will magically help them grow. This is a recipe for disaster and often a huge waste of time and money. Our team will act as an outsourced sales department that you can engage incrementally and scale as your pipeline grows. We'll also continually fine-tune your processes optimizing efficiency and effectiveness, ensuring that when the time comes to hire salespeople, they'll have the best possible environment and resources for success.
Coaching & Consulting
Discover how you and your team can improve customer retention, expand accounts, conduct successful discovery calls, win demos, and create compelling business cases that quantify the impact of your solution. Our detailed analysis of your sales process, revenue metrics, strengths, weaknesses, and growth opportunities will provide valuable insights. You'll gain clarity on the full spectrum of your sales process to identify and develop effective strategies for sustainable growth.
How this helps you
Scalable growth
Outsourced sales team that can be engaged incrementally – we grow with you
Reduced risk
Low cost of entry that saves you time and money before making first sales or marketing hireMessage market fit
Identify your ideal customer and the messaging that resonates with them most
Insights
Understand the key metrics to get clarity on your business growth
Close more
Run better discovery and demo meetings and close more opportunitiesSupport
A seamless expansion of your team to help you to the next stage of growth
What our clients say about us
We've been blown away by Indie Ridge's growth framework. We've significantly increased the amount of meetings we're having with much better prospects than we get through our paid social channels.
Indie Ridge bought some really interesting, innovative ideas to the table and then knocked the execution out of the park.
They’ve quickly learned about our industry because they're detail-oriented. We currently have 256 leads so the engagement is really strong.
